Archived Papers for Journal
Journal of Marketing & Logistics >>
Vol.01, No.01
Publisher: Khadim Ali Shah Bukhari Institute of Technology
Publishing Date: 2018-09-21
- THE NATIONAL MOBILE BRAND VERSUS INTERNATIONAL MOBILE BRAND ON THE CONSUMERS’ BUYING DECISIONAuthors: Syed Abdullah Farooq Syed Rizwan Ali
- RATIONAL AND EMOTIONAL FACTORS OF CUSTOMER SATISFACTION AND BRAND LOYALTY ON J. AND KHAADIAuthors: Hafiz Abdul Basit Umair Alam Durrani
- EVALUATING THE RELATION BETWEEN SOCIAL MEDIA ATTRIBUTES ON DIFFERENT PSYCHOLOGICAL TEMPERAMENT: EMPIRICAL STUDY ON PAKISTANAuthors: Humaira Khan Saba Ishtiaq
- EVALUATING THE IMPACT OF PROMOTIONAL ACTIVITIES ON BRAND LOYALTYAuthors: Humna Hanif Celeste Rodrigues
- FACTORS INFLUENCING FASHION CONSCIOUSNESS IN HIJAB FASHION CONSUMPTIONAuthors: Kanza Khalid Samina Akhtar
- IMPACT OF COMPETITOR AND CUSTOMER ORIENTATION ON OPERATIONAL PERFORMANCE- 3RD PARTY LOGISTICS’ PERSPECTIVEAuthors: Yousuf Agha Iqra Khalid
- THE IMPACT OF CONSUMER INTERACTION ON SOCIAL MEDIA ON BRAND AWARENESS AND PURCHASE INTENTION! CASE STUDY OF SAMSUNGAuthors: Mehrullah Jamali Rohail Khan
- IMPACT OF CONSUMER ATTITUDE ON ONLINE VIDEO ADVERTISEMENT FACEBOOK AS A PLATFORMAuthors: Nadeem Mujtaba
- BRAND PURCHASE INTENTION AND BRAND PURCHASE BEHAVIOR IN HALAL MEAT BRANDAuthors: Saad Shakil Shahbaz Majeed