How Overall Logistics Strategy Mediates The Influence Of Market Attractiveness And Dynamic Capability On Strategic Competitive Response

This research is conducted to examine the influence of market attractiveness and dynamic capability on strategic competitive response through overall logistics strategies of logistics service providers LSPs. Involving 266 LSPs SEM-LISREL is applied to test the hypotheses. The findings reveal that the market attractiveness and the dynamic capability positively affect the overall logistics strategy. Additionally the market attractiveness and the dynamic capability positively affect the strategic competitive response. Indirectly the market attractiveness and the dynamic capability positively affect the performance through strategic competitive response of LSPs. Obviously overall logistics strategy strengthen the influence of both market attractiveness and dynamic capability on strategic competitive response. There are five alternatives to optimize the overall logistics strategy of LSPs market intensification integration focus collaboration and strengthening value proposition. The involvement of overall logistics strategy as mediating variable is new paradigm in the strategic management discourses especially in logistics industry. Further research needs to be performed by involving the size of business as control variable and LSPs perception on Governments policies.