Evaluation Of International Tourist Satisfaction In Weh Island Indonesia Using HOLSAT Model

The purpose of this research is to examine international tourist satisfaction in marine tourism especially diving and snorkeling in Weh Island Indonesia using Holsat Model. The data for this study come from survey in the field by using questioners and interview not only to tourists but also to other stakeholder such hotel owner government officials international NGO officers and other related parties. 200 Respondents were drawn from four 4 locations most tourists concentrated in Iboih Sumur Tiga Kota and Gapang by using stratified random sampling. The data was tabulated and processed by using Holsat Model that was developed by Tribe and Snaith 1998 as a research instrument for measuring holiday satisfaction. The international travelers were not really satisfied when visited Weh Island. This was because most of the attributes used to measure their satisfaction were still below their expectation. Thus this finding is important for service providers like restaurants travel agents hotels and tourist information centers in Weh Island to improve all the poor indicators rated by tourists. Furthermore the findings demonstrate the usefulness of the HOLSAT model in three aspects First this study identifies tourists sense of satisfaction or dissatisfaction in terms of the various attributes of Weh Island as a holiday destination. Second this study provides insights on how Weh Island is perceived as a holiday destination by international tourists. Third this study provide a better approach to understanding of tourist behavior while they are visiting Weh Island Based on the results of the comparison between expectations and experiences.