An Empirical Analysis Of The Motivational Value Of Corporate Social Responsibility Actions In Sugar Production Firms In Western Kenya

The relationship between CSR activities and employee motivation is still an area that is under- researched. Few studies have tried to compare the motivational value of the different types of CSR actions in the company especially in the manufacturing firms in Kenya. This study therefore investigated the effect of different types of corporate social responsibility activities on the motivation of employees in sugar production firms in western Kenya. The study employed a descriptive survey design to investigate this relationship. Stratified and random sampling techniques were used to obtain a sample of 306 respondents from the research population. A self administered questionnaire was used to collect primary data which was analyzed statistically with the help of the SPSS software 20. To determine the statistical associations between the different types of CSR activities and employee motivation correlation was used. The results from the hypotheses testing indicated that there are significant positive correlations between all the types of CSR activities and employee motivation. These are customers-related the local community-related the business partners-related and employees-related CSR activities. On the whole each type of CSR activities had its own strength and degree to which it could promote or influence employee motivation.