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The Effect Of Internal Stimulus On Posthaste Buying Behavior Of The Chain Store Customers Case Study Hyperstar

Journal: International Journal of Scientific & Technology Research (Vol.6, No. 6)

Publication Date:

Authors : ;

Page : 216-224

Keywords : internal stimulus; posthaste buying behavior; impulsivity; fashion involvement; personal identity;

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Abstract

The purpose of this study is performing an empirical study in the field of marketing in order to investigate the effect of internal stimulus on posthaste buying behavior of the chain store customers.In this model the effect of internal stimulus on posthaste buying behavior is investigated. To review research sample of 385 customers was selected as a stepwise clustering. Data gathered by standard questionnaire with 21 questions that its validity and reliability was confirmed and distributed among the statistical population. Data analysis was performed using descriptive statistics and inferential statistics. At the level of Descriptive statistics indices such as frequency and frequency percentage were used and in inferential statistics correlation methods structural equation modeling path analysis has been done using the spss and lisrel software. The results of the analysis showing the existence of a significant and positive impact of internal stimulus on posthaste buying behavior. In general the ability of the Tehran Hyperstar chain store to increase customers posthaste buying must pay special attention to effective stimulus of customers the impulsivity the pleasure of shopping fashion involvement personal identity p050.

Last modified: 2017-10-22 19:55:28