Critical Analysis of Segmentation Strategy For Potential Product Launch - Mapping The Customers

Abstract- This is a segment of the Literature Review chapter of a working paper titled Introducing Sugar Cane Juice in the Foreign Market- A Thorough Market Potential. The paper entails a detailed analysis of the market segment strategy for the betterment of understanding and ensuring essentials in considering the right customer class to push the natural product to. The report is still in field level and data are collected from several districts in Bangladesh and surveys are being done to facilitate potential foreign buyers looking to import.