A Comparison Of Effectiveness Of Service Advertising On TV Between Fijian And Chinese Consumers A Case Of Macdonalds
Journal: International Journal of Scientific & Technology Research (Vol.2, No. 7)Publication Date: 2013-07-25
Authors : Navneel Shalendra Prasad; Asa Romeo Asa;
Page : 1-6
Keywords : Index Terms TV advertisements; Service Advertising; Effectiveness; MacDonalds; Fiji; China; Consumers;
Abstract
Abstract In this paper we study the elements of a service advertisement that actually persuades a consumer to buy a meal at MacDonalds. This research has been done from the consumers point of view as to what they consider persuasive in a particular MacDonalds a TV advertisement. The research questioned consumers of Fiji and China mainly university students and job holders. Understanding what consumers are attracted to in TV advertisements will enable marketers to create in a similar manner and have the greatest reach.
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