IMPLEMENTATION OF INFORMATION AND COMMUNICATION TECHNOLOGIES AS A FACTOR OF COMPETITIVENESS GROWTH BY THE SMALL ENTERPRISES IN CIS STATES

The article shows that the international network of electronic communication helps the various economic agents in finding new partners, responding to the changing conditions quicker, facilitates the greater interaction of the economic partners and establishment of the trusting and long-term relationships, reduces the transaction costs and the distance between the partners, while simultaneously increasing the economic benefits of their relationship. It justifies the fact that the widespread implementation of information and communication technologies in the CIS countries might contribute to increasing the number of small businesses and private business organizations, as well as strengthen their competitive positions in the domestic and foreign markets. This article proves that the use of ICTs can enhance the effectiveness of the production and companies’ management system by increasing their access to the information, knowledge, financial services and other resources. As explained in this work, due to the use of ICTs new opportunities are created for the small private enterprises to develop the existing and discover the new types and directions of activity, which will contribute to the improvement of the population well-being. It also rationalizes that the expansion of the ICTs’ use by the government and other public bodies may support the increase of the business environment transparency and simplify procedures for starting and running a business. It determines why the spread of information technology, especially in the CIS countries, requires governmental support primarily in the development of information infrastructure and adaptation of the legislation to the conditions of the information economy.