Awareness of External Environment to the International Curriculum of College of International Tourism and Hospitality Management

The study aimed to know the level of awareness of the external environment in Batangas City. Specifically, to assess the awareness of the external environment to the international curriculum of the College of International Tourism and Hospitality Management (CITHM) in terms of quality education, and employment opportunities. Furthermore, to propose an action plan to enhance the awareness of the external environment to the international curriculum of CITHM. The researchers used descriptive method of research in order to substantiate the awareness of external environment to international curriculum of CITHM. The results revealed that the respondents are aware in the international curriculum of CITHM in terms of quality education and employment opportunities. There are action plans to enhance the marketing strategy of LPU for the awareness of external environment on Dusit Thani Curriculum of CITHM.