HYPER ENGINEERING COMMUNICATION SKILLS WITH PECHA KUCHA TECHNIQUE FOR HIGHLY QUALITY GRADUATE ATTRIBUTES

Stakeholders in business programs, particularly marketing programs, emphasize the importance of communication skills. Graduates should develop communication skills so that they can be productive employees at work and communicate their ideas effectively to clients. Despite of the significance of being able to communicate effectively for professional graduates, there is little reference to the development of these skills in the current graduate attributes of many universities. This study was carried out to examine students experience on Pecha Kucha technique used for presenting their assignment presentation. A total of 52 students from Retail Management class have participated in the survey distributed from April to May 2022. Majority of students strongly agree that Pecha Kucha technique helped them to improve presentation skills, increase understanding on the subject also encourage more cooperative learning. It was discovered that critical thinking skills were enhanced among students while they preparing for the presentation.