Archived Papers for Journal
Innovative marketing >>
Vol.13, No.2
Publisher: LLC “СPС “Business Perspectives”
Publishing Date: 2017-09-08
- Commercialization of innovations: peculiarities of sales policy at innovation active enterpriseAuthors: Oleg Olefirenko; Olena Shevliuga
- Measuring the customer satisfaction based on SERVQUAL model (case study: Mellat Bank in Tehran city)Authors: Nasrin Oskooii; Ebrahim Albonaiemi
- An exploratory analysis of quick service restaurants using tidyverse tools in RAuthors: Khalid M. Dubas
- Ranking the effect of services marketing mix elements on the loyalty of customers by using Topsis method (case study: city bank branches in Tehran)Authors: Hossein Azimi
- Employing social media websites and its role in determining the targeted audience for marketing within cloth manufacturing sector in JordanAuthors: Mahmoud Allan; Nafez Nimer Ali