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Archived Papers for Journal

Innovative marketing >>

Vol.13, No.4

Publisher: LLC “СPС “Business Perspectives”

Publishing Date: 2017-12-22

  1. A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine)

    Authors: Olena Bilovodska; Olena Gryshchenko

  2. An analysis of how Fortune 500 companies respond to users replying to company tweets

    Authors: Michael North; Cong Li; Jiangmeng Liu

  3. Effective design and assessment of an MBA degree program through benchmarking

    Authors: Khalid M. Dubas

  4. UFC pay-per-view buys and the value of the celebrity fighter

    Authors: Thomas R. Robbins; James E. Zemanek Jr.

  5. The SoLoMo customer journey: a review and research agenda

    Authors: Stavros Papakonstantinidis