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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.5, No.4

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2014-12-23

  1. Characteristics of marketing of industrial innovations in the region

    Authors: Zabarna Eleonora Mykolayivna

  2. Analytical and mathematical instruments of the competitive dynamic diagnostics in the retail dealing

    Authors: Zagornaya Tetiana Olehivna

  3. To the question of effective marketing innovation and investment projects choice in the engineering industry

    Authors: Sokolova Lyudmyla Vasylivna; Veriasova Ganna Mykolaivna; Sokolov Oleg Yevgeniyovych

  4. System solution of evaluation of the brand management’s efficiency in the competitive environment: a methodology of benchmarking

    Authors: Kendiukhov Oleksandr Volodymyrovych

  5. Marketing of education at the ukrainian higher educational institutions

    Authors: Teletov Aleksandr Sergeevich; Teletova Svetlana Grigorievna

  6. Gamification as a new trend in marketing

    Authors: Widawska-Stanisz Agnieszka

  7. Formation of brand-focused communication management system of industrial enterprise

    Authors: Ivashova Nadiia Vasylivna

  8. Enterprise marketing potential modeling taking into account optimizing and dynamic essence of the potential

    Authors: Potrashkova Lyudmyla Vladimirovna

  9. The elements of innovative management in a financially sustainable development of industrial enterprises

    Authors: Yeletskyh Svitlana Yakivna

  10. Evaluation of efficiency of innovation projects in housing and communal services

    Authors: Novikova Maryna Mykolaivna; Burmaka Tet’ana Mykolaivna

  11. Personnel creativeness management as a base to provide enterprise sustainable development

    Authors: Krikunenko Dmytro Oleksandrovych

  12. Some perspectives of the innovation development in Ukraine: needs in new technologies and materials

    Authors: Sichkarenko Kyrylo Oleksiyovich

  13. Innovative processes impact on the factors optimal number formation of the enterprise location

    Authors: Franiv Ihor Andriiovych

  14. Stochastic methods of machinery enterprise endogenous innovative potential realization management

    Authors: Mosin Oleksandr Oleksandrovich

  15. Menges model applied to the economy of the USA

    Authors: Tregub Ilona Vladimirovna; Turkina Sofia Nikolaievna

  16. Economic expansion of the European renewable energy market in case of European Union law

    Authors: Bilotskiy Sergiy Dmitrovich; Danylova Nicole Viktorovna

  17. Innovations in television field: transition to the digital television

    Authors: Serzhuk Anastasia Volodymyrivna; Kozlova Iryna Viktorivna

  18. Innovation investment principles harmonizing legal and regulatory documents

    Authors: Strochenko Natalia Ivanivna

  19. Development of cluster structures in the field of waste management

    Authors: Mishenin Yevgen Vasyliovych; Mishenina Nataliia Viktorivna

  20. Organizational frame of environmental policy convergence of Ukraine with EU

    Authors: Orlovska Juliia Valeriivna; Vovk Marta Serhiivna

  21. The theory and methods for investigation of the processes synchronized dealing with ecological safety within economic system

    Authors: Prokopenko Olga Volodymyrivna; Shkola Viktoriya Yurіyivna; Domashenko Maryna Dmytrivna; Prokopenko Maryna Oleksandrivna

  22. Sustainable energy management in a “green” economy ? the case of Ukraine

    Authors: Shkarupa Olena Vasylivna; Chasnyk Olena Mykolaivna