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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.6, No.2

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2015-06-17

  1. Innovative process rational choice grounding in organization

    Authors: S.M. Illiashenko

  2. The marketing innovative decisions justification based on the diagnosis of management problem areas

    Authors: O.F. Gryshchenko

  3. The methodological basis of the assessment of politicians’ perceived personality traits

    Authors: О.S. Gorbaniuk; W.T. Razmus; K.S. Kawa; O.V. Mykhaylych

  4. The advertising and children's audience

    Authors: A.S. Teletov; T.Ye. Ivanova

  5. The methodic approach to the diagnostics of internal communications at the industrial enterprise

    Authors: L.Yu. Saher

  6. Organizational and economic bases of investment and innovative projects selection for sustainable development of the region

    Authors: I.V. Burych

  7. Sales promotion effect: concepts and terminology

    Authors: O.V. Yusupova

  8. Innovation-marketing enterprise development of innovation-market orientation: basic principles and modelling aspects

    Authors: V.I. Dubnytsky; O.V. Ovcharenko

  9. Adequacy as an integral characteristic of management information quality: theoretical background

    Authors: N.G .Kalyuzhna

  10. Porter's value chain (construction, deconstruction, reconstruction) and values management

    Authors: E.V. Krykavskyy; Z. Patora-Wysocka

  11. Functioning of the students business-incubators on the base of leading Ukrainian universities

    Authors: S.A. Tulchinska

  12. Research of the problems of Ukrainian intellectual and innovative technologies market and development of the ways of their solving

    Authors: A.P. Kosenko

  13. Optimization of the enterprise’s innovative culture level from the standpoint of ensuring its economic security

    Authors: Yu.S. Shypulina; N.S. Illiashenko

  14. Comparative analysis of eu membership candidate countries legal economic framework (Ukraine, Georgia, Moldova)

    Authors: L.V. Zharova; N.V. Eremeeva

  15. Enterprise’s transfer system functions justification based on the analysis of main resources

    Authors: S.V. Kniaz; V.V. Kosovska

  16. The impact of macroeconomic factors on the fluctuation of economic processes

    Authors: S.O. Savchenko

  17. The impact of import on the development of Ukrainian domestic market

    Authors: I.Z. Storonyanska; N.M. Popadynets

  18. Generalized evaluation of the effectiveness of corporate capital usage: qualitative structural changes

    Authors: N.V. Korzh

  19. The features of product positioning for the Ukrainian solar energy

    Authors: N.V. Yazvinska; A.A. Baranovska

  20. Key aspects of logistics services audit

    Authors: N.V. Gaidabrus

  21. Economics of ecosystem services: theoretical and methodological foundations

    Authors: Ye.V. Mishenin; N.V. Degtyar

  22. Formation of ecology and economic mechanism of dematerialization at the enterprise

    Authors: I.M. Sotnyk; O.S. Goncharenko

  23. Fiscal decentralization and the challenges of public ecological services delivery

    Authors: N.V. Kotenko; T.O. Illyashenko