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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.6, No.3

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2015-09-09

  1. Exhibition activity as effective tool of industrial products promoting into new sales markets

    Authors: V.V. Bozhkova; A.S. Chykalova

  2. Internet promotion tools and techniques: analytical review

    Authors: S.M. Illiashenko; T.Ye. Ivanova

  3. Innovative marketing activity in housebuilding

    Authors: A.S. Teletov; А.А. Hradil; M.P. Rud

  4. Development of single-industry towns on the basis of cluster approach

    Authors: V.I. Dubnitskiy; V.Yu. Lunina

  5. Estimation of the enterprise marketing activity by criterion on future abilities creation to form demand

    Authors: L.V. Potrashkova

  6. New tools of relationship marketing for innovative projects of machine-building enterprises: crowdsourcing and crowdfunding

    Authors: N.B. Kolotova

  7. Management of marketing communications in the era of crowd-technology

    Authors: К.A. Poltorak

  8. Development of measures to improve the organization of trade and procurement activity of enterpise

    Authors: O.Yu. Savchenko

  9. Factors of leadership in the world market of mechanical industry products

    Authors: V.H. Gerasymchuk

  10. Methodology and tools of enterprise innovativeness evaluation

    Authors: L.O. Ligonenko

  11. Estimation of the reference values of coefficients of confidence in innovative project success

    Authors: L.K. Hlinenko

  12. Market of innovations in composition of the innovative infrastructure of country

    Authors: A.A. Knyazevich

  13. Factors which influence on the development of the enterprise

    Authors: D.V. Raiko; L.M. Tseytlin

  14. Innovative development of Latvia: analysis of problems and directions of national innovative policy formation

    Authors: S.A. Stradinya

  15. Business process reengineering in the centralization of the industrial enterprises management

    Authors: N.I. Chukhray; S.I. Matviy

  16. The factors which have an impact on patients when they are choosing health care centres in Poland

    Authors: A.M. Krukowska-Miler

  17. Research of the factors which cause strategic changes in organization’s behavior

    Authors: O.A. Romakhova; A. Anani

  18. The implementation of the import substitution strategy as the key to the development of export potential of industrial enterprises

    Authors: T.V. Vashchenko

  19. Efficient energy management: theoretical basis of the financial activity of energy service companies

    Authors: I.M. Sotnyk; L.A. Kulyk

  20. Theoretical and applied aspects of the development of environmental investment in Ukraine

    Authors: O.Yu. Chygryn; V.S. Krasniak

  21. Ecological modernization of socio-economic development of the region in the context of social transformations: theoretical and methodological bases

    Authors: O.V. Shkarupa