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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.7, No.2

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2016-06-21

  1. The attitude of Czech companies towards design ? comparative study of 2012 and 2014

    Authors: J. Kramoliš

  2. Brand as the main marketing direction of enterprises activity

    Authors: M.V. Moklyak; Yu.M. Popova; R.V. Shinkarenko

  3. Asymmetry of information and its features in the tourist market

    Authors: V.V. Ivanova

  4. Modern internet technologies in market promotion of dairy products and milk

    Authors: Ye.V. Krykavskyi; O.M. Stets

  5. Credibility of a salesperson in retailing: judgments on the basis of their demographic parameters

    Authors: S. Urbonavicius; V. Dikcius; J. Reardon

  6. The effect of service contact personnel attributes on customer satisfaction and purchase intention

    Authors: S.Gh. Bashi; K.H. Hanzaee; H. Nikoumaram

  7. Development of the enterprise distribution system taking into account the regional logistics potential

    Authors: O.A. Bilovodska; O.F. Gryshchenko; L.O. Syhyda

  8. Marketing communications in tourism ? trends and reality

    Authors: V. Vavrečka; Ji. Mezuláník

  9. The impact of social media based brand communities on brand trust in tourism industry

    Authors: A. Khanlari; N. Hajiheidari; M. Farhang

  10. Organizational and economic aspects of benchmarking innovative products at the automobile industry enterprises

    Authors: L.M. Taraniuk; K.V. Taraniuk; V.Yu. Shimko; T.V. Marchenko

  11. Macrolevel factors of influence on industry competitiveness of Ukrainian regions

    Authors: S.M. Tkach

  12. Evaluation of innovative capacity of the enterprise in terms of the engineering area

    Authors: A.B. Boychuk

  13. Model for estimation of enterprise management system potential: description and study

    Authors: N.G. Kalyuzhna

  14. Preconditions for volunteers’ participation in social and economic development of communities

    Authors: O.I. Karyy; Ya.V. Panas

  15. Crowdfunding: essence, value and typology

    Authors: O.Ye. Kuzmin; O.S. Skybinskyi; O.Z.Ugolkova

  16. Efficient and effective management of knowledge of seniors as an element of organization development

    Authors: O.V. Prokopenko; K.K. Zięba; S.M. Olma

  17. Intellectual management system of corporate enterprise with use of the balanced scorecard

    Authors: V.P. Khorolskyi; L.P. Rybalko; O.V. Khorolska

  18. Establishment of responsible supply chain: processes standardization

    Authors: V.A. Falovych

  19. Studying the role of marketing mix on performance of leasing service providers firms (case: Ghadir leasing company)

    Authors: F. Mohsenidoust; Z. Amini Sabegh

  20. Ecological modernization of management of municipal solid waste in Ukraine on the basis of the experience of the EU and Norway

    Authors: V.G. Boronos; O.V. Shkarupa; M.G. Konovalov

  21. Fundamentals of Ukrainian land fund management

    Authors: V.Yu. Shkola; M.D. Domashenko; A.V. Kuchmiyov; K.S. Novak