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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.8, No.1

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2017-03-23

  1. The role of the national identity of the trademark: the mechanism of perception of the consumer

    Authors: A.S. Reshetnikova [Coaching Cabinet “Agophore” (Paris; France)]

  2. Brand loyalty and fashion marketing: a case study of Romanian youth

    Authors: M. Simionescu [Romanian Academy (Bucharest; Romania)] W. Strielkowski [University of Cambridge (Cambridge; United Kingdom)]

  3. Public marketing on lending market as a basis of innovative development of Ukraine’s economy

    Authors: S.V. Leonov [Sumy State University (Sumy; Ukraine)] M.S. Antonov [Sumy State University (Sumy; Ukraine)]

  4. Segmentation of niche markets of meat and meat products (by the example of local market)

    Authors: N.L. Savytska [Kharkiv State University of Food Technology and Trade (Kharkiv; Ukraine)]; O.P. Afanasieva [Kharkiv State University of Food Technology and Trade (Kharkiv; Ukraine)]

  5. Social potential of the organization: the essence and management of SMM-marketing tools

    Authors: M.V. Artiukhina [SHEE «Donbass State Pedagogical University» (Slovyansk; Ukraine)] A.V. Popova [SHEE «Donbass State Pedagogical University» (Slovyansk; Ukraine)]

  6. Іntegrated approach to organization of sales in retail

    Authors: О.V. Zhegus [Kharkiv State University of Food Technology and Trade (Kharkiv; Ukraine)]

  7. Examining the factors effective on brand equity from potential and actual customer’s viewpoint

    Authors: H. Gharehbiglo [Islamic Azad University (Ajabshir; Iran)]; A. Mofid Seyed [Islamic Azad University (Ajabshir; Iran)]; E. Charandabi Siroosnezhad [Islamic Azad University (Ajabshir; Iran) | Mobiya Group (Tabriz; Iran)]; H. Piroozinia [Islamic Azad Universi

  8. Luxury goods and services: a comparative analysis between the markets of England and Poland

    Authors: A.M. Kasztalska [University of Economics in Katowice (Katowice; Poland)]

  9. Diagnostics trends of management processes of the innovative value for enterprises

    Authors: K.S. Bezgin [Donetsk National University (Vinnitsa; Ukraine)] A.A. Kulga [Donetsk National University (Vinnitsa; Ukraine)]

  10. Modern innovations in corporate reporting

    Authors: T.A. Vasilyeva [Sumy State University (Sumy; Ukraine)] I.A. Makarenko [Sumy State University (Sumy; Ukraine)]

  11. Supporting the creation and installation of regional social innovations with knowledge engineering system

    Authors: G. Kocziszky [University of Miskolc (Miskolc; Hungary)] M. Veresné Somosi [University of Miskolc (Miskolc; Hungary)]

  12. Implementation of integrated system evaluation efficiency of innovative activity of construction enterprises

    Authors: S.V. Glukhova [National Technical University «Kharkiv Polytechnic Institute» (Kharkiv; Ukraine)] Ye.V. Kylnytska [Kharkiv National University of Civil Engineering And Architecture (Kharkiv; Ukraine)]

  13. Competitiveness and innovation performance of regions in Slovak Republic

    Authors: E. Ivanová [Alexander Dubček University in Trenčín (Trenčín; Slovak Republic)] M. Kordoš [Alexander Dubček University in Trenčín (Trenčín; Slovak Republic)]

  14. Lotka-Volterra model as an instrument of the investment and innovative processes stability analysis

    Authors: O.V. Lyulyov [Sumy State University (Sumy; Ukraine)] T.V. Pimonenko [Sumy State University (Sumy; Ukraine)]

  15. Challenges and opportunities for nanotechnology development in Ukraine and the world

    Authors: O.M. Fesenko [Institute of Physics of the National Academy of Sciences of Ukraine (Kyiv; Ukraine)] S.V. Kovalchuk [Institute of Physics of the National Academy of Sciences of Ukraine (Kyiv; Ukraine)] R.A. Nyshchyk [Institute of Physics of the National Aca

  16. Innovations of strategic management development: from competition to coopetition

    Authors: H.O. Shvindina [Sumy State University (Sumy; Ukraine)]

  17. The model of implementation of controlling innovative activities into the practice of industrial enterprises management

    Authors: Ya.V. Panas [Lviv Polytechnic National University (Lviv; Ukraine)]

  18. Studies of tourist traffic on the water transport in Ukraine

    Authors: S.H. Nezdoyminov [Odessa National Economic University (Odessa; Ukraine)] N.M. Andryeyeva [Odessa National Economic University (Odessa; Ukraine)]

  19. Adaptive potential complex assessment in the system of the trade enterprises adaptive management

    Authors: V.A. Grosul [Kharkiv State University of Food Technology and Trade (Kharkiv; Ukraine)] O.A. Kruglova [Kharkiv State University of Food Technology and Trade (Kharkiv; Ukraine)] O.D. Rachkovan [Kharkiv State University of Food Technology and Trade (Kharkiv;

  20. Innovative orientation of retailers development

    Authors: T.V. Dubovyk [Kyiv National University of Trade and Economics (Kyiv; Ukraine)] I.O. Buchatskaya [Kyiv National University of Trade and Economics (Kyiv; Ukraine)]

  21. Knowledge management in the system of organization’s innovative development

    Authors: S.M. Illiashenko [Sumy State University (Sumy; Ukraine) | University of Economics and Humanities (Bielsko-Biala; Poland)] Yu.S. Shipulina; [Sumy State University (Sumy; Ukraine)] N.S. Illiashenko [Sumy State University (Sumy; Ukraine)] G.А. Komarnicka [Iv

  22. Determination of lost profits of rightholders from counterfeit goods

    Authors: A.P. Kosenko [National Technical University “Kharkiv Polytechnic Institute” (Kharkiv; Ukraine)] M.M. Tkachev [National Technical University “Kharkiv Polytechnic Institute” (Kharkiv; Ukraine)] T.A. Kobielieva [National Technical University “Kharkiv Polytec

  23. Problems of attraction and use of international investments in Ukraine economy

    Authors: T.M. Melnyk [Kyiv National University of Trade and Economics (Kyiv; Ukraine)] K.G. Kasianok [Kyiv National University of Trade and Economics (Kyiv; Ukraine)]

  24. Features of the organizational and economic maintenance of the reforming management of development of old industrial region

    Authors: V.S. Boichenko [Zaporizhzhia National Technical University (Zaporizhzhia; Ukraine)]

  25. Investigating the factors affecting the disclosure of intellectual capital in companies listed on the Tehran stock exchange

    Authors: A. Gilani [Islamic Azad University (Gorgan; Iran)] M. Geraily Safari [Islamic Azad University (Bandargaz; Iran)]

  26. Tendencies and features of development of companies in digital epoch

    Authors: I.A. Korablinova [Odessa National Academy of Telecommunications named after A.S. Popov (Odessa; Ukraine)]

  27. Clustering in key G-7 stock market indices: an innovative approach

    Authors: S. Peker [Yasar University (Izmir; Turkey)] B. Aktan [University of Bahrain; Kingdom of Bahrain & Future University in Egypt (New Cairo; Egypt)] M. Tvaronavičienė [Vilnius Gediminas Technical University (Vilnius; Lithuania)]

  28. Social entrepreneurship as the main resource for the regional development

    Authors: A.M. Revko [Chernihiv National University of Technology (Chernihiv; Ukraine) | Fellow Fil. Dr. Jan-U. Sandal Institute (Finstadjordet; Norway)]

  29. Development of mechanisms of public-private partnership in the sphere of nature management in conditions of decentralization

    Authors: N.V. Mishenina [Sumy State University (Sumy; Ukraine)] I.Ye. Yarova [Sumy National Agrarian University (Sumy; Ukraine)] H.A. Mishenina [Sumy State University (Sumy; Ukraine)]