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  1. FEATURES OF THE TOURISM AND RECREATION SPHERE IN THE ECONOMY OF TERRITORIAL COMMUNITIES OF LVIV REGION

    Authors: Z. V. Kvasniі I. M. Gonak A. O. Petsukh

  2. USEFUL MARKETING TOOLS OF BRAND- AND PR-MANAGEMENT TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE HOTEL AND RESTAURANT INDUSTRY

    Authors: A. Betlej N. Kaziuka O. Bielan V. Humeniuk

  3. INNOVATIVE DEVELOPMENT OF UKRAINE AND IVANO-FRANKIVSK IN THE WAR PERIOD

    Authors: M. Y. Petryna М.-V. А. Stelmaister L. S. Tarayevska

  4. FEATURES OF FINANCIAL RESOURCE MANAGEMENT OF TERRITORIAL COMMUNITIES UNDER THE CONDITIONS OF MARITAL STATE IN UKRAINE

    Authors: O. Ya. Shcherban L. O. Malik S. Ye. Senyshyn

  5. IDENTIFICATION OF THE CONCEPT OF INTELLECTUAL CAPITAL AND ITS DEVELOPMENT TRENDS IN THE CONTEXT OF INNOVATIVE DEVELOPMENT OF DOMESTIC INDUSTRIAL ENTERPRISES

    Authors: H. S. Nahorniak

  6. THE IMPORTANCE OF BRANDING FOR BUSINESSES AND ITS IMPACT ON BUILDING CONSUMER LOYALTY

    Authors: I. I. Bilyk А. А. Pohyba M.V. Marhita

  7. MARKETING AS AN INVISIBLE COMPONENT OF BUSINESS: STRATEGIES AND CHALLENGES

    Authors: I. I. Bilyk V. E. Krykavskyy

  8. STRATEGIC MANAGEMENT OF AGRICULTURAL ENTERPRISES CONSIDERING MARKETING RISKS

    Authors: O. Yu. Bochko O. V. Zarichna N. R. Kubrak

  9. RELOCATION OF UKRAINIAN BUSINESS IN THE CONDITIONS OF WAR WITH RUSSIA

    Authors: L. P. Kudyrko V. V. Obozny

  10. PUBLIC MANAGEMENT OF THE DEVELOPMENT OF THE MACHINE-BUILDING COMPLEX OF UKRAINE IN THE CONDITIONS OF ECONOMIC INSTABILITY

    Authors: R. I. Shchur D. Yu. Tkachuk