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Archived Papers for Journal

IMPACT : International Journal of Research in Business Management ( IMPACT : IJRBM ) >>

Vol.1, No.5

Publisher: Impact Journals

Publishing Date: 2013-10-31

  1. CONCEPTUAL FRAMEWORK FOR EXPLORATION OF BRAND EQUITY PERCEPTION FROM BOTTOM OF THE PYRAMID (BOP) MARKET PERSPECTIVE

    Authors: SHEHELY PARVIN

  2. A SYSTEMATIC APPROACH TO EVALUATION OF BRAND EXTENSION STRATEGY FROM CONSUMER PERSPECTIVE

    Authors: R. Priyadharsini & K. Shyamasundar

  3. PERCEPTION OF CONSUMERS TOWARDS “AMMA UNAVAGUM” WITH SPECIAL REFERENCE TO VELLORE CITY, TAMILNADU, INDIA

    Authors: A. ASHOK KUMAR & D. KRISHNAN

  4. STATUS SEEKING CONSUMERS WITH REFERENCE TO FOUR WHEELER OWNERS IN COIMBATORE CITY

    Authors: D. Arthi & K. Malar Mathi