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Archived Papers for Journal

Journal of Marketing & Logistics >>

Vol.01, No.02

Publisher: Khadim Ali Shah Bukhari Institute of Technology

Publishing Date: 2018-09-21

  1. GREEN MARKETING: A STRATEGIC BALANCING ACT FOR CREATING VALUE; A QUALITATIVE INQUIRY

    Authors: Kanwal Durrani Najam Us Saqib

  2. IMPACT OF SMART PACKAGING AND EVALUATING ITS UNDERSTANDING EFFECT UPON CONSUMER MOTIVATION IN THE FRESH FOOD ITEMS

    Authors: Fouzia Shafiq

  3. DIMENSIONS OF BRAND COMMUNICATION, BRAND IMAGE AND BRAND TRUST AS ANTECEDENTS OF BRAND LOYALTY

    Authors: Osama Bin Ahsan

  4. BRAND TRUST AND IMAGE: EFFECT ON CUSTOMERS’ SATISFACTION

    Authors: Syeda Jaazba Zehra Uroosa Arshad

  5. Journal of Marketing and Logistics Volume-1 Special Issue December 201865KASBIT Research Conference 2018 Theme: Socio-Economic Trends in the Business Environment: Challenges & Opportunities.CUSTOMER BRAND ENGAGEMENT BEHAVIOR IN ONLINE BRAND COMMUNITIES

    Authors: Hamza Shahid Arqam Iqbal

  6. NEED FOR TOUCH AND TWO-WAY COMMUNICATION IN E-COMMERCE

    Authors: Hassan Jawed Saad Alam