Improving the management system strategic marketing for enterprise

The article discusses the formation of a strategic marketing system. Analysis of existing proposals for the formation of strategic marketing systems allow enterprises to define and supplement the list of functions for each of the subsystems of strategic marketing system. The proposed structure of the strategic marketing management system consists of three main subsystems: the development of strategic marketing plans; strategic marketing organization; control and coordination. It was determined that, in the first place, is not necessary to make a selection of the strategic directions of development and to analyze the instability of the environment, analysis of the position of the company on the market, target market analysis, to assess the strategic position of the company, the level of competition analysis and forecasting of the possible reaction of competitors, as well as explore the competitive opportunities of their own enterprise. The implementation of these functions is the basis for the development of strategic marketing plans and monitor their implementation. The list of the risk reduction which depends directly from the company, that is, internal risks, whose influence can be weakened or even partially eliminated by improving the efficiency of management, as well as external risks, the level of which does not depend on the characteristics of functioning of the enterprise and that can not be eliminated however undergo minimization. The proposed article strategic marketing system in the enterprise is a system of interrelated elements of the strategic marketing management, most complete use of which provides the company a long-term competitive advantage in the target market. Implementation of the proposed strategic marketing management in the practice of allowing companies to react flexibly to changes in the marketing environment and ensure long-term competitive advantage in the field of marketing. Keywords: strategic marketing, marketing management system, strategic marketing management.