THE ORGANIZATIONAL CULTURE AS A SUPPORT OF INNOVATION PROCESSES' MANAGEMENT: A CASE STUDY

There is no doubt that the innovation behaviour is a key of the sustainable competitiveness because it makes the enterprises more flexible. The culture values supporting of innovation behaviour are really important aspect of the business development. The aim of this paper is the analysis of the organizational culture impact and potential within innovation processes in organization. The most important part is a partial research result presentation concerning state of innovation organizational culture in the Slovak medium sized enterprises from 2010 to 2014. A considerable reserve of the adequate background for encouragement of an employee's innovation behaviour was discovered. Therefore a general proposal of step by step methodology with point evaluation of an orientation rate of the organizational culture to the innovation was created during the formation of the adequate organizational culture. A case study of the level of an attribute in the three monitored enterprises endorsing innovations was applied for the identification of the barriers to innovation process improvement.