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VALUE CREATION MODELS WITHIN SOCIAL MEDIA ENTERPRISES
Journal: IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET (Vol.14, No. 1)Publication Date: 2016-07-22
Authors : Refad Bader; Kyeong Kang;
Page : 28-38
Keywords : Social Media; Value Creation; Models; Social Media Enterprise;
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Abstract
The main focus of this article is the economic value creation within social media enterprises. This article will examine different models within this domain. The work has not only identified the main strengths and weaknesses of each model, but also highlighted the differences and similarities between them.
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Last modified: 2016-12-21 21:21:36