FEATURES OF THE FORMATION OF THE CORPORATE IDENTITY OF PERSONNEL
Journal: Sociologie člověka (Vol.1, No. 3)Publication Date: 2016-08-20
Authors : O. V. Ustinova;
Page : 61-73
Keywords : corporate identity of employees; the formation of corporate identity of personnel; management of corporate culture;
Abstract
Corporate identity affects the performance of the enterprise, increasing staff cohe- sion, increasing productivity, facilitating the development of labor discipline, motivation and employee engagement. The article analyzes the scientific approaches to the management of corporate culture conducive to the formation of the corporate identity of the staff. The author's approach to the formation of the corporate identity of employees is presented
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