ROLE OF FACILITIES IN AGRIBUSINESS SUPPLY CHAIN MANAGEMENT: A CASE STUDY OF DRY CHILLI FARMERS

Dry chilli farmers need facilities to produce, store and manage chilli they produce to enhance the overall supply chain profit. Facility utilization for the dry chilli farmers is an important aspect of supply chain drivers. When one looks at facility, its various forms need to be analyzed. Hence this research brings out the dimensions of facility preferred by dry chilli farmers. A descriptive research methodology was us ed & Statistical technique Factor analysis was carried out. The different dimensions of facilities chosen by farmers to make an optimized decisions are: utilization of own facility, facility available with the commission agent, cold storage, e - tendering and APMC market.