Share Your Research, Maximize Your Social Impacts
THE KEY LINES OF ENGLISH ADVERTISING TEXTS
Journal: Synergy of Science (Vol.7, No. 1)Publication Date: 2017-01-31
Authors : Shevchenko A. A.;
Page : 0-0
Keywords : advertisement message; expressivity; imperativeness.;
Source : Download
Find it from : Google Scholar
Abstract
There are the main characteristics of the English advertising texts of two cosmetic manufactures - Maybelline and MaxFactor, and mostly, higher imperativeness, the active use of adjectives, and others in this article. There are also the results of the previous analysis of the extra-linguistic characteristics.
Other Latest Articles
- INFLUENCE OF SECURITY OF THE POPULATION BY THE STOMATOLOGIC STAFF ON AVAILABILITY OF THE DENTAL CARE (RYAZAN REGION EXAMPLE)
- INFLUENCE OF MOTOR TRANSPORT ON THE LIFE QUALITY OF CITIZENS LIVING AT DIFFERENT DISTANCE FROM MOTORWAYS
- INFLUENCE OF VILDAGLIPTIN AND GLIQUIDONE COMBINATION ON P-GLYCOPROTEIN FUNCTIONAL ACTIVITY AND EXPRESSION ON THE BACKGROUND OF NORM AND IN EXPERIMENTAL ALLOXAN-INDUCED DIABETES MELLITUS TYPE 2
- THE VALUE OF MICROBIOLOGICAL MONITORING AND DETERMINING THE MOLECULAR GENETIC CHARACTERISTICS OF HOSPITAL MICROFLORA OF PURULENT OSTEOLOGY DEPARTMENT
Last modified: 2017-01-27 21:59:08