THE KEY LINES OF ENGLISH ADVERTISING TEXTSJournal: Synergy of Science (Vol.7, No. 1)
Publication Date: 2017-01-31
Authors : Shevchenko A. A.;
Page : 0-0
Keywords : advertisement message; expressivity; imperativeness.;
There are the main characteristics of the English advertising texts of two cosmetic manufactures - Maybelline and MaxFactor, and mostly, higher imperativeness, the active use of adjectives, and others in this article. There are also the results of the previous analysis of the extra-linguistic characteristics.
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Last modified: 2017-01-27 21:59:08