SENTIMENT ANALYSIS OF PRODUCT REVIEWS

Due to the increase in demand for e - commerce with people preferring online purchasing of goods and products, there is a vast amount information being shared. The e - commerce websites are loaded with large volume of data. Also, social media helps a great deal in sharing of this information. This has greatly influenced consumer habits all over the world. Due to the vivid reviews provided by the customers, there is a feedback environment being developed for helping customers buy the right product and guiding companies to enhance the features o f product suiting consumer's demand. The only disadvantage of availability of this huge volume of data is its diversity and its structural non - uniformness. The customer finds it difficult to precisely find the review for a particular feature of a product t hat s/he intends to buy. Also, there is a mixture of positive and negative reviews thereby making it difficult for customer to find a cogent response. Also these reviews suffer from spammed reviews from unauthenticated users. So to avoid this confusion and make this review system more transparent and user friendly we propose a technique to extract feature based opinion from a diverse pool of reviews and processing it further to segregate it with respect to the aspects of the product and further classifying it into positive and negative reviews using machine learning based approach.