Outsourcing marketing activities for a successful small and medium sized enterprises
Journal: North African Review of Economics and Management (Vol.3, No. 1)Publication Date: 2016-03-30
Authors : GRAA Amel; BARAKA Hayat;
Page : 95-102
Keywords : Outsourcing; SME; Marketing functions; Outsourcing provider;
Abstract
This article proposes the results of a research related to the practice of the outsourcing by the small and medium sized enterprises (SME) specially marketing functions which is a very recent form of outsourcing. It known that outsourcing plays an important role in reducing costs and it aims to improving business opportunities for SMEs. Outsourcing is possible for few marketing activities and others will be it probably in new years.
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