New Demands and Expectations in the City Tourism and Does the City of Niš Welcome Them

Following tourist offers, one must notice the appearance of some new trends in the field city tours. Understanding the fact that this geographical area (South Serbia) is economically less developed then the area of Middle and North Serbia, one can expect the lack of tourist offer that could satisfy the needs of a modern tourist. But knowing that Niš stands on a very important historical and geographical crossroads and represents the religious, cultural, political, sports etc. junction one must expect a modern tourist offer that will satisfy today's tourists. This paper will show that Niš and some of the people working in tourism branch recognized these new tourists' expectations and are the pioneers now in this area, trying to offer a different tourist product to tourists coming to this city. Regardless to the subjective and objective problems they face on the road to a genuine thematic tourist product, they tend to offer a brand new product that will satisfy foreign tourists and teach domestic tourist about the new trends in satisfying tourist needs.