Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Lucknow City

In this research I have put an effort to understand the buying behavior of the consumers towards FMCG products as there was a time when the FMCG companies ignores rural market, they took no any interest to produced or sell products in rural market in India. It was the initial stage of FMCG companies in India. As per as the time had passed, the strategy and marketing style of FMCG companies had been changed. Keyword : FMCG, Customer Behaviour, Taste and preferences