Persuasive Communication and Visitors Willingness to Pay Park User Fees
Journal: INTERNATIONAL SCIENTIFIC JOURNAL - TURIZAM (Vol.18, No. 1)Publication Date: 2014-03-30
Authors : Aleksandra Vujko; Tamara Gajić;
Page : 1-10
Keywords : PUF; WTP; Tourism; Protected areas; Sustainability; Fruška Gora National Park;
- Persuasive Communication and Visitors Willingness to Pay Park User Fees
- Relationship between the Demographic Characteristics of Park Users and Park Based User Activities: The Case of Stanley Park and Queen Elizabeth Park
- The impact of maintenance fees on students’ willingness to maintain bank accounts and establish credit profile
- EVALUATION OF RECREATIONAL PREFERENCES OF VISITORS IN NATIONAL PARK, TURKEY
- VISITORS SATISFACTION, PERCEPTIONS: THE CASE OF HATILA VALLEY NATIONAL PARK
Abstract
His study showed that persuasive messages were able to affect on the visitors' willingness to pay (WTP) park user fees (PUF). The primary aim of this study is to measure visitors' willingness to pay (WTP) such fees in Fruška Gora National Park, where no such measurement has previously been undertaken. By setting the main hypothesis that tourists need adequate motivation to pay PUF, the paper sought to answer on two very important questions with the setup of several lower-level hypotheses: are the visitors themselves actually willing to pay PUF? and what are the factors that influence visitors' willingness to pay (WTP)? Using persuasive messages was observed willingness to pay the PUF among 100% of participants. The method survey was conducted on three Park picnic areas, on a random sample of 253 participants. The data were processed with the SPSS program (version 17.0). To determine the frequency of specific deviations chi-square test is used.
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