THE RESEARCH OF FACTORS CREATING THE IMAGE AND THE MANAGEMENT OF TOURIST IMAGE OF KHARKIV REGION IN THE COMPETITIVE ENVIRONMENTJournal: International Scientific Journal "Internauka" (Vol.2, No. 22)
Publication Date: 2016-12-31
Authors : Obolentseva Larysa;
Page : 115-120
Keywords : image; factors creating the image; tourist image; interregional competition; region;
The article is focused on the research of factors creating the image of the territory in the conditions of interregional competition. The factors that affect on the tourist image of Kharkiv region are identified and assessed.
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