A MODEL OF PROFESSIONAL COMMUNICATION ORIENTED TO HUMANISM IN TODAY’S SOCIAL AND CULTURAL TRANSFORMATIONS

Significant and rapid social changes, including global ones, create vital issues related to the condition and prospects of socially determined areas of communication (journalism, advertisement, public relations). The development of stable professional skills and proficiency system that contribute to the harmonization of social relations in Russia is provided with the criteria set up by scientific and professional community as well as by results of communicators work. The article represents global, vital for national communications structure and modern Russian society tendencies. The criteria for the ideal model of professional communication oriented to humanism in journalism are presented.