Criteria for Evaluating of Competitiveness of Air Transport Enterprises of Ukraine

Aim of this paper is to develop theoretical concepts and practical recommendations for development and improvement of criteria for evaluating of competitiveness of air transport enterprises of Ukraine. Methodology of research is theoretical methods of synthesis, analysis and synthesis to study the main factors in assessing the competitiveness of air transport enterprises, systemic and integrated approach - to justify the theoretical-methodological approach to identifying key criteria for evaluating of competitiveness of air transport enterprises of Ukraine. The need for providing and maintaining the necessary level of competitiveness of airlines as well as gaining the confidence of consumers that will help create sustainable competitive advantages was justified. Based on a study group the main factors to assess the competitiveness of air transport enterprises of Ukraine were formed. The main criteria for competitiveness indicator for calculating the overall competitiveness of the airlines based on the proportion of each indicator, depending on its importance was proposed. The developed model is appropriate to apply to air transport enterprises of Ukraine for improving the methodology of organizational knowledge and to hold a competitive position in the market of air transportation. At the core of the proposed criteria and parameters for calculating the overall competitiveness of modern airline can receive the necessary information about the advantages and disadvantages of their activities.