ADVOCACY OF PHARMACIST TOWARDS CONCOMITANT SOCIAL MEDIA: MEETING AN URGE TO PATIENTS NEED & OUTCOME

In the modern era, technology has taken a radical avant-garde towards social media. It is presently being used as a stature household need by every mankind. The revolutionary of social media has brought a dynamic impact in networking health information between the professional and patient, irrespective of age group. This laid a “bleeding-heart” platform for pharmacist, escalating the utilization by improving the health outcomes and meeting the urge. There is a vague informative literature around this upcoming subject. To bridge this gap, the authors reconnoitre the positive potential areas concentrating on the use and applications of social media by pharmacist to improvise & reinvigorate determinants of health outcomes. The subject was extensively studied in five main modules. 1. Encapsulating the complete medical information 2. Innocuous usage of medicine 3. In perpetuity medication usage 4. Document based medicine & implementation guidelines & 5. Clinical inquisition. In each of these perceptive modules, an increase in manoeuvre & habitude of social media platforms by pharmacists & other health care professionals have brought a great impact and changeover in improving patients need and outcome. In this busy competitive world, most of the young generation (? 35 years) are falling in the usage of upgraded and popular social media, leaving behind the majority of old group. However, the majority of patients fall in the category of old generation (?50 years), and the usage of this type of platforms will definitely stabilise and improve the health outcomes in the nearby future. Keywords: Social media, Pharmacist, Outcomes, Health, Patient