DIRECTIONS OF DEVELOPMENT AND FEATURES OF INNOVATIVE BUSINESS MODELS

The modern, dynamically developing environment puts new challenges before the companies. Development of technologies and repeated acceleration of processes create need of change of traditional approaches to business. Use of standard business methods doesn't allow to achieve leadership and success in the market any more. The most suitable method of the description of business of the company is the business model. It reflects key features and benefits of one player of the market before another. At the same time, achievement of success in modern conditions is reached by means of innovative business models, and also innovations in business models.