Cultural identity of the individual in the context of globalization and informatization of modernity

The article is expanded need of analysis the cultural identity of the individual in terms of transformation of socio-cultural space. The influence of new information technologies, which significantly changed the idea of human identity. We consider the socio-cultural practices that are influenced by information technology. Authors determined the social consequences of conflict transformation cultural identity. On the one hand, information modernity allows the individual to design their own individual world, on the other hand, questioned the preservation of existing social relations. The findings indicated the disappearance of defined values and cultural landmarks. The necessity of new forms of self-determination rights in the destruction of their traditional way of life.