The role of strategic situational analysis in strategic thinking of managers ??????? ??? ??????? ??????? ?????????? ???????? ?????????? ????????
Journal: Journal of Economic and Financial Research (Vol.3, No. 2)Publication Date: 2016-12-25
Authors : ;
Page : 11-32
Keywords : ??????? ??????? ??????????? ??????? ??????????? ???? ??????? ??????? ?????????? ???????? ??????????;
Abstract
??? ??? ????? ??? ????? ????? ??????? ??? ??????? ??????? ?????????? ?? ???? ?????? (????? ??????? ????? ?????????? ????? ???????? ????? ??????????? ????? ?????? ?????) ???????? ?????????? ?? ???? ?????? (??????? ??????? ????? ???????? ????????) ??? ???? ??????? ?? ????? ????? ??????? ??????? ?? ?? ?????? ????????. ????? ???? ????? ????? ????? (36) ???? ??????? ?????? ?? ???? ????? ???? ??? ?? ?????. ????? ???? ??????? ???? ??? ???? ????? ??? ??????? ??? ?? ?????? ????? ?? ??????? ???????? ??? ???? ????? ????? ?????? ??? ?????? ??? ??????? ??????? ?????????? ???????? ?????????? ????????. This researcher attempts to diagnose the nature of the relationship between strategic situational analysis across its dimensions (company analysis, competitor analysis, customers analysis, collaborators analysis, climate analysis) and strategic thinking across its dimensions (systems thinking, reframing, reflection) due to the importance of this topic for business organizations under contemporary environment. The size of the targeted sample is (36) executive managers of nine companies of privet sector in Erbil city. The most important findings indicated that there was a level above average of the two variables in companies studied and there is a relation between the strategic situational analysis and the strategic thinking with acceptable degree.
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