Bessarabian daily newspapers as a means of advertising. From the collection of periodicals of NMHM (end of 19th - early 20th centuries)

Newspapers began to be used as a means of advertising since the end of the 19th century and remained the primary means of advertising until the advent of television. Due to short period of time between the submitting advertising material for publication and its appearance in the newspaper, advertising in daily newspapers was very e?ective for transmitting the latest information to the consumer. Daily newspapers usually came out in large cities and capitals. The ?rst daily newspaper in Bessarabia was Bessarabsky Vestnik ("Bessarabian Messenger") published in 1889 in ChiТinău by E. Sokolova. Other major daily newspapers published for a long time in ChiТinău were Bessarabets ("Bessarabian"), Bessarabskaya zhizn ("Bessarabian Life"), Drug ("Friend"), Golos Kishinyova ("Voice of Chişinău"), and some others. During 1912-1914, the daily newspapers appear in Bălţi, Bender, Soroca, Tiraspol, and Akkerman.