A STUDY ON HOW EMOTIONAL DISSONANCE IMPACT WORK EXHAUSTION, JOB SATISFACTION AND TURNOVER INTENTION AMONG IT’ PROFESSIONALS

Emotional dissonance is the conflict between experienced emotions and emotions expressed to conform to display rules. This study is an empirical examination of the how Emotional dissonance impact IT professionals work exhaustion, job satisfaction and turnover intention. Data were collected from 246 IT professionals in various industries from Coimbatore district. Positive emotional dissonance and Negative emotional dissonance of IT professionals were conceptualized whereas how emotional dissonance impact IT professionals work exhaustion, job satisfaction and Turnover intention. The results shows that emotional dissonance impact IT professional work exhaustion. Perceived work load, role ambiguity, role conflict, autonomy and fairness of rewards influenced IT professionals Work exhaustion. IT professionals experienced reduced job satisfaction and increased work exhaustion, experienced with turnover intention.