EFFECTIVE BRAND BUILDINGJournal: International Journal of Management (IJM) (Vol.8, No. 1)
Publication Date: 2017-01-01
Authors : K. RAVICHANDRAN; P. NIRANJANA DEVI;
Page : 160-167
Keywords : Brand; Building; Management; Relationship; Planning; Marketplace;
The main aim of branding is to make the customers of that product learn to associate with the value created by a particular product. All over the world, humans are drowning in data and information. As information and our collective intelligence becomes more automated in the goo of the internet, human beings will value more of what cannot be automated- emotion, imagination, connection and engagement. Brands will live and die on the ability of their stories and meanings to deliver what is highly valued by the marketplace.
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Last modified: 2017-03-10 15:54:23