Theoretical and methodological assessment approaches of social and labor potential devalopment: regional aspect

The aim of the article is the formulation of basic theoretical and methodological approaches to the assessment of social and employment potential. The method of assessment of social and employment potential of the region is based on available statistical information that reflects the patterns of its components. Social and employment potential - a category that allows to reveal not only the potential of each individual subject of industrial relations, but also enhance the possibility of such additional benefits arising from the social relations. Analyzed its component structures, which formed by demographic, economic, intellectual, social and psychophysiological components. These potential components of the region are formed on the basis of specific components of personal potential of its carrier, namely, health, morals, activity, intelligence, organization, education, professionalism and resources of the time. Have been provided the calculation and analysis of partial indices of social and employment potential areas of Ukraine tracing trends of change over the past 10 years and offset ranking positions. We used the method of cluster analysis of social and employment potential in the regions of Ukraine, which allows to track overall trends for individual territorial social systems that will help identify the causes of problems and appropriate situations. The conducted research is important for public authorities, who can use the constancy of collecting statistical information on indicators that reflect the development of social and employment potential for the settlement, including under and we offer techniques to other terms that have helped to make forecasts of areas. This allows to form, develop and implement effective employment opportunities for people from employment in the economy of the region.