Social responsibility of bank sector in Ukraine

The main goal of this paper is to provide an overview of devotion to the idea of corporate social responsibility (CSR) of banks in Ukraine based on secondary data analysis. The article includes a brief literature review on CSR considering the evolution of the concept in English-speaking scientific literature and Ukrainian publications. The author considers the problem of realization of the principles of CSR in Ukraine and main obstacles for social activity of Ukrainian business. Based on the content analysis of the web-sites of 10 largest banks operating in Ukraine, he concludes that all analysed Ukrainian banks are involved in social activity. However, the most popular vision of CSR by Ukrainian banks is sponsorship and charity, many banks even do not provide information on their social vision, a small number of banks have a separate document or web-page devoted to CSR. In conclusion, CSR in Ukrainian bank sector requires further development in order to realize a full model of CSR which is not limited by charity but oriented towards sustainable development.