MEDIUM ENTERPRISES (MSME) EMBROIDERY, USING DIAMOND CLUSTER MODEL IN PADURENAN VILLAGE KUDUS CENTRAL JAVA: A PILOT PROJECT IN RURAL PRODUCTIVE ECONOMY FOR SUPPORT MP3EI PROGRAM

Empowering Cooperatives and Micro, Small and Medium Enterprises (MSME) is an integral part of national development, which is aimed at establishing a just and prosperous society. In the economic development of the 1945 Constitution explicitly emphasizes the principle of kinship implementation (Article 33 paragraph 1) and the implementation of the national economy based on economic democracy (Article 33, paragraph 4). Accordingly, policies that support on Cooperatives and MSME become widespread expectations amid growing public awareness and concern for the people's economy. Therefore, in addition to growth and economic stability, an important aspect that a major agenda in the process of acceleration and expansion of economic development today and in the future is a national economic independence and an equitable distribution of development. In this case, the empowerment of cooperatives and MSME, are directly related to the life and welfare for the majority of the people of Indonesia (pro-poor). The potential and the strategic role have proven to be a pillar of strength and national economic growth (pro-growth). With its strategic role, the cooperatives and SMEs is one of the supporters of the Acceleration and Expansion of Indonesia's Economic Development launched by the President in 2010. In that respect, and in line with the program Master plan Economic Development Acceleration and Expansion of Indonesia, University as one of the three pillars underpinning pillars of regional development and local government as well as industry or SMEs, are expected to contribute in terms of development, in collaboration with the related, in this case the Department of Industry, Cooperatives and MSME, Muria kudus University through the National Priorities Research MP3EI plans to create programs embroidery and garment cluster development using diamond cluster model in the Padurenan village Kudus. The purpose of this program are: to develop productive rural village centers Padurenan as embroidery and convection by the number of MSME entrepreneurs largest embroidery and garment in Kudus by applying cluster-based cooperative management and become one of the pilot project to support the acceleration of productive rural economy in Central Java.