Improvement of higher education in terms of innovative-investment model of economic development

The article examines the approaches of improving higher education. Offers an innovative approach to the management of the university - based organizational management. Considered structuring objectives in improving the organizational management of the university in order to implement one of the important functions of the system analysis - work with objectives. Defined new criteria for the evaluation of universities, which are expressed, for example, that for the accreditation of the university one must have a quality management system, and to design and program funding needs an appropriate level of innovation capacity. It is proved that in order to be competitive, universities must build adequate development strategy. Effectiveness of the strategy depends on the willingness of the university to quality management changes that are associated primarily with the transition from administrative management to strategic management and performance management. The analysis leads to the conclusion that modern Ukrainian universities need to move from change management features upon which they occurred when the focus is on adapting to the new management paradigm which is to create «institutional knowledge» and knowledge-based management. It comes to achieving the critical success factors - the most strategic targets to ensure competitiveness of the university. Along with this need innovative solutions, which will be the key mechanism for creating and sustaining competitive advantage, development of adaptive competencies of the University and its employees. Thus, an updated organizational and technological tools of university management, the introduction of new management tools with a focus on the use of organizational knowledge. Given the large number of factors discussed there is a need to further their group, setting different kinds of combinations and interdependencies as a basis for constructing the transformational model of management of innovative university, which contributes to its establishment as a self-developing adaptive organization.