New Unconventional Economy of Culture in Romania

The article deals aspects related to innovative self-organization and financial sustainability for the Unconventional Economy of Culture with analytical examples from Romania. They are presented conceptual economic and cultural aspects and elements of management of traditional economy local culture. Is described the factors to formalize a cultural economy in Romania with a new kind of real- predictive managerial behavior of qualitative and quantitative perspective. Romanian cultural behavior management in the context of European integration is characterized by examining the country's overall managerial reality based on image type "cliché" of foreseeable factors on conceptual conventional culture in the new unconventional economy. The basic problem in question is related to the type of cultural model suitable for Romania in the context of European integration, without losing the cultural heritage and local traditions.