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Customer Satisfaction Index ? as a Base for Strategic Marketing Management

Journal: TEM JOURNAL - Technology, Education, Management, Informatics (Vol.2, No. 4)

Publication Date:

Authors : ;

Page : 327-331

Keywords : customer satisfaction; mesurement; marketing management.;

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Abstract

Customer satisfaction index -CSI results provide: an economic indicator of the quality of economic output; calculation of the net present value of their company’s customer base as an asset over time; information for strategic business applications; a predictor of consumer spending & corporate earnings. In this paper the focus of research is customer satisfaction index as a base for new strategic marketing management. For this purpose I have carried out a survey on representative samples of Macedonian passenger and research services quality and customer satisfaction index (CSI) in the macedonian passenger transport.

Last modified: 2014-01-03 09:42:01