The study of Factors Affecting Consumer Preferences of Shopping at Organized Retail Stores in Delhi NCRJournal: International Journal of Advanced engineering, Management and Science (Vol.3, No. 3)
Publication Date: 2017-03-08
Authors : Nausherwan Raunaque; Shahid Jibran; Preeti;
Page : 271-276
Keywords : Organized Retail; Unorganized Retail; Consumer Preference& Retail Growth.;
The organized retail sector has experienced profound shift in the last decade due to change in the social, cultural & business environment. The primary focus of this research paper is consumer behavior & their shift towards organized retail shopping from traditional unorganized retail shopping taking into consideration of their purchasing pattern as well as shift in their perception which changes during their course of organized retail shopping experience. And also to check the hypothesis that the consumers prefer organized retail because of heavy discounts, ease of access and service delivery.This paper also highlights the challenges faced by retail industry.
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