THE FRAME OF “LIVING HONESTLY” AS A BASIS OF MORALITY IN THE RUSSIAN LINGUOCULTURE (ON THE EXAMPLE OF NEDOBROYE DELO BY A.P. CHEKHOV)

In this article the moral values determining cultural identity of the Russian ethnos are considered; the conscience concept as a basic category of the Russian spiritual culture is analyzed; the features of implementation and verbalization of "living honestly" frame on the example of A.P. Chekhov's story are revealed and the conclusion is drawn that in the A.P. Chekhov's representation this frame includes the component "against oneself ".