Ludic Function of Precedent-Related Phenomena in Media Discourse
Journal: Journal of Vasyl Stefanyk Precarpathian National University (Vol.3, No. 4)Publication Date: 2016-12-29
Authors : Yu. M. Velykoroda;
Page : 70-75
Keywords : ludic function; precedent-related phenomena; media discourse; relevance theory; cognitive effect; processing effort;
Abstract
The aim of this paper is to determine the ludic function of precedent-related phenomena as a type of intertextuality. The analysis is done on the basis of relevance theoretic approach, through which we aim to show the additional cognitive effect which is created by precedent-related phenomena in media discourse, and this comic effect serves as a foundation for the ludic function of these units.
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